I am a trav’ler.
Carry it all on my back,
so I never stop.
The train’s slow movement
lulls me to sleep through the grey
chilly April day.
How can I rest when
the days feel like mountain climbs,
the evenings like hills?
I rest in between
in the wait-a-minute space
while the water boils
There’s only one word for this picture and that is: Yes.
Welcome, dear coffee.
Ride straight into my bloodstream
and raise my dull mood.
Model wearing a red and white polkadot dress, 1950s.
What are the best statistics for a UX Team to collect about its product?
- Great paper on UX metrics, by Kerry Rodden and Hillary Hutchinson, who are UX Researchers at Google.
- Measuring the User Experience on a Large Scale: User-Centered Metrics for Web Applications: http://research.google.com/pubs/pub36299.html
- It's an academic paper, so it's a little dry, but well worth the read. Here's a quick summary: Teams should focus on metrics that indicate:
- Happiness - Often measured through a long-running survey that includes a Net Promoter Score.
- Engagement - Visits per user per week. Or posts per user. In Gmail, we carefully watch a metric we call "5 of 7". It's the percentage of users that visit the product at least 5 out of 7 days a week. (This metric turns out to be predicative long term retention)
- Adoption - Measured as daily active users (DAUs). Or commonly at Google: 7-day-actives, which is the number of unique users who have used the product once in the last week.
- Retention - There are many ways to measure this. I like looking at the percentage of 7-day-actives who are still 7-day-actives a week later, a month later, and 3 months later.
- Task success - This can be measured by looking at abandonment rates in any task, or looking at time-to-completion of key tasks.
- For example: on Quora, you may measure how long it takes to answer a question, and how many people start to answer, but do not finish. The paper goes into much more detail about "... articulating the goals of a product or feature, then identifying signals that indicate success, and finally building specific metrics to track on a dashboard."
Good morning, Monday,
day of hurry up and wait,
catch up if you can.
Tired Bunny Does Not Want to Get Up
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